2 October 2025

Proposed merger between LiveWest and Bromford Flagship

LiveWest and Bromford Flagship are in discussions about merging to create a new housing association group.
Image of homes on a street, with some plants at the front of the image.

LiveWest and Bromford Flagship are in talks about joining to form a new housing association group. Both organisations deliver great customer service and consistently achieve high levels of customer satisfaction. By combining our strengths, we believe we can unlock even greater opportunities, enhancing the quality of services we provide whilst delivering more affordable homes for our local communities.

The merger would help us build 50,000 new homes over the next 15 years and create additional capacity to invest in our existing homes and services. From our recent Slice of Life research, 85% of customers told us they thought more social rented homes are needed in their area. This merger would help us to deliver on this. 

If the merger proceeds, your tenancy and services will remain unchanged, and LiveWest will still be your landlord.

You can find out more about the proposals on our frequently asked questions webpage

We want your views

Customers are at the heart of everything we do, and we want to hear what you think about our proposals. In October, all customers will be invited to participate in the consultation process and share their views. The information provided will be used in the decision on whether the merger will proceed.